Signs Your Agency Relationship is Working Against You
Most businesses do not fire their agency because of one catastrophic failure. They fire them after a long, slow accumulation of moments that individually felt explainable, but together added up to the same thing: the relationship had quietly stopped serving the business a long time ago, and nobody said anything about it. The hard part […]
Agencies Are Optimizing for Approval, Not Revenue
There is a version of a monthly agency check-in that most business owners have sat through at least once, where the slides are polished, the metrics are trending in the right direction, the account manager is confident, and everyone leaves the call feeling reasonably good about how things are going, and yet the business is […]
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